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Influence: The Psychology of Persuasion (Collins Business Essentials) PDF

Influence: The Psychology of Persuasion (Collins Business Essentials)

Robert B. Cialdini, PhD
description
Influence, the classic book on persuasion, explains the psychology of why people say "yes"#x97;and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader#x97;and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success. Some images that appeared in the print edition of this book are unavailable in the electronic edition due to rights reasons
Alternative title
Influence: The Psychology of Persuasion, Revised Edition
Alternative title
Influence: How and Why People Agree to Things
Alternative title
Influence : science and practice
Alternative author
Cialdini PhD, Robert B.
Alternative publisher
HarperCollins e-books
Alternative publisher
Longman Publishing
Alternative publisher
Collins Business
Alternative publisher
Harper Business
Alternative edition
Collins business essentials, Revised edition. First Collins business essentials edition, New York, 2007
Alternative edition
Collins Business Essentials, Rev.; 1st Business Essentials ed., New York, USA, New York State, 2007
Alternative edition
EPub edition, Place of publication not identified, 2007
Alternative edition
Collins Business Essentials Ser, New York, Dec. 2006
Alternative edition
Collins Business Essentials Ser, Pymble, NSW, 2009
Alternative edition
Baker & Taylor Books (Firm), New York, ©2009
Alternative edition
United States, United States of America
Alternative edition
New York, New York State, 2009
Alternative edition
December 26, 2006
Alternative edition
Revised, PT, 2006
Alternative edition
Revised, 2009
metadata comments
Includes bibliographical references (p. [293]–309) and index.
Alternative description
The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications. In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don’t have to be a scientist to learn how to use this science. You’ll learn Cialdini’s Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you’ll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else. Cialdini’s Principles of Persuasion: Reciprocation Commitment and Consistency Social Proof Liking Authority Scarcity Unity, the newest principle for this edition Understanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini’s 35 years of evidence-based, peer-reviewed scientific research—including a three-year field study on what leads people to change—Influence is a comprehensive guide to using these principles to move others in your direction.
Alternative description
<p><P><i>Influence</i>, the classic book on persuasion, explains the psychology of why people say yes&#8212;and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. <P>You'll learn the six universal principles, how to use them to become a skilled persuader&#8212;and how to defend yourself against them. Perfect for people in all walks of life, the principles of <i>Influence</i> will move you toward profound personal change and act as a driving force for your success.</p> <h3>Journal of Social and Clinical Psychology</h3> <p>The material in Cialdini&rsquo;s Influence is a proverbial gold mine.</p>
Alternative description
Annotation Influence , the classic book on persuasion, explains the psychology of why people say "yes"--And how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader--and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success
Alternative description
Influence, the classic book on persuasion, explains the psychology of why people say yes - and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader - and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success
Alternative description
Praised for enjoyable writing, practical suggestions, and scientifically documented material, previous editions of this title have been widely read by business professionals, fundraisers, and those interested in psychology. This new edition includes more firsthand accounts of how principles presented in the book apply to personal lives; updated coverage of popular culture and new technology; and more on how compliance principles work in other cultures.--From publisher description
Alternative description
Weapons of Influence
Reciprocation : The Old Give and Take . . . and Take
Commitment and Consistency : Hobgoblins of the Mind
Social Proof : Truths Are Us
Liking : The Friendly Thief
Authority : Directed Deference
Scarcity : The Rule of the Few
Epilogue. Instant Influence : Primitive Consent for an Automatic Age
Alternative description
Dr. Robert Cialdini explains the psychology of why people say "yes"--And how to apply these understandings. You'll learn the six universal principles, how to use them to become a skilled persuader -- and how to defend yourself against them
Alternative description
I got a phone call one day from a friend who had recently opened an Indian jewelry store in Arizona.
Alternative description
Title from PDF title page (viewed on July 9, 2009).
date open sourced
2021-09-19
Language: English
Filetype: epub, 0.4 MB
Publisher: Harper Paperbacks [Imprint] HarperCollins Publishers
Year published: 2009

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A moment of honesty

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